Writing stems from the planning you did in getting organized. Persuasive and convincing writing uses all the basics you may have learned in English class:
     • Start with an outline.
     • Use a topic sentence for each paragraph.
     • Begin each sentence with the subject.

After that, you can tweak it to simplify or expand according to your organizational plan and your audience.

Most advertising copy begins with a headline telling the reader what to do. At it's simplest, it’s "Save!" or "Stock up!" Most copy ends with a call to action such as “Visit our Web site.” ”Call now.”

Let’s get started with designing.